The archive

My design work

This page shows published work, credited to the clients it shipped for. There’s no confidential material and no internal strategy here, so if you can see it, it went live.

Each row is one campaign. Scroll it sideways to see every format the master had to survive.
01

TAB, July Quartet Dynamite

7 formats

Hollywoodbets Durban July. One master carried the race-day pool figures across broadcast, retail, web, social and email, and every version had to leave room for the responsible-gambling line.

TAB July Quartet Dynamite campaign for the Hollywoodbets Durban July, 300×960
300×960
TAB July Quartet Dynamite campaign for the Hollywoodbets Durban July, 1080×1080
1080×1080
TAB July Quartet Dynamite campaign for the Hollywoodbets Durban July, 800×600
800×600
TAB July Quartet Dynamite campaign for the Hollywoodbets Durban July, 1920×1080
1920×1080
TAB July Quartet Dynamite campaign for the Hollywoodbets Durban July, 600×300
600×300
TAB July Quartet Dynamite campaign for the Hollywoodbets Durban July, 1600×800
1600×800
TAB July Quartet Dynamite campaign for the Hollywoodbets Durban July, 2048×1000
2048×1000
02

TAB, Carryover Explosion

7 formats

The second Durban July concept, built to the same format list so both could run in the same week without competing for attention.

TAB Carryover Explosion campaign for the Hollywoodbets Durban July, 300×960
300×960
TAB Carryover Explosion campaign for the Hollywoodbets Durban July, 1080×1080
1080×1080
TAB Carryover Explosion campaign for the Hollywoodbets Durban July, 800×600
800×600
TAB Carryover Explosion campaign for the Hollywoodbets Durban July, 1920×1080
1920×1080
TAB Carryover Explosion campaign for the Hollywoodbets Durban July, 600×300
600×300
TAB Carryover Explosion campaign for the Hollywoodbets Durban July, 1600×800
1600×800
TAB Carryover Explosion campaign for the Hollywoodbets Durban July, 2048×1000
2048×1000
03

TAB, World Cup teaser

7 formats

The tournament build-up set, including the three social ratios a modern campaign needs before it can post anything.

TAB World Cup tournament teaser campaign, 300×960
300×960
TAB World Cup tournament teaser campaign, 1080×1920
1080×1920
TAB World Cup tournament teaser campaign, 1080×1350
1080×1350
TAB World Cup tournament teaser campaign, 1080×1080
1080×1080
TAB World Cup tournament teaser campaign, 1920×1080
1920×1080
TAB World Cup tournament teaser campaign, 1200×628
1200×628
TAB World Cup tournament teaser campaign, 600×300
600×300
04

TAB, World Cup, Group A

7 formats

The group-stage version of the same system. Once the master exists, a new group is a day rather than a week.

TAB World Cup Group A campaign, 300×960
300×960
TAB World Cup Group A campaign, 1080×1920
1080×1920
TAB World Cup Group A campaign, 1080×1350
1080×1350
TAB World Cup Group A campaign, 1080×1080
1080×1080
TAB World Cup Group A campaign, 1920×1080
1920×1080
TAB World Cup Group A campaign, 1200×628
1200×628
TAB World Cup Group A campaign, 600×300
600×300
05

Crab Sports, First Bet Profit Boost

2 formats

Maryland market, so the offer terms and the state helpline have to sit in every size, from the full-bleed portrait down to the landscape cut.

Crab Sports First Bet Profit Boost acquisition campaign, 1920×2452
1920×2452
Crab Sports First Bet Profit Boost acquisition campaign, 1920×1080
1920×1080
06

Crab Sports, First Bet Profit Boost, hockey

3 formats

The same offer on a hockey creative, cut for the three social ratios.

Crab Sports First Bet Profit Boost hockey campaign, 1080×1920
1080×1920
Crab Sports First Bet Profit Boost hockey campaign, 1080×1350
1080×1350
Crab Sports First Bet Profit Boost hockey campaign, 1080×1080
1080×1080
07

Crab Sports, Maryland's #1 Local Sportsbook

3 formats

Acquisition creative built around the European football offer, with the bonus-bet terms carried at every size.

Crab Sports Maryland local sportsbook acquisition campaign, 1080×1920
1080×1920
Crab Sports Maryland local sportsbook acquisition campaign, 1080×1350
1080×1350
Crab Sports Maryland local sportsbook acquisition campaign, 1080×1080
1080×1080
08

LulaBet, Easter promotion

1 format

A casino seasonal set. Two executions off one master, so the promo could rotate mid-flight without a second build.

LulaBet Easter casino promotion, 1080×1080
1080×1080
LulaBet Easter casino promotion, 1080×1080
1080×1080
09

LulaBet, Valentine’s promotion

1 format

The same seasonal shape a few weeks later, which is what a promo calendar actually looks like from the design seat.

LulaBet Valentine’s casino promotion, 1080×1080
1080×1080
LulaBet Valentine’s casino promotion, 1080×1080
1080×1080
10

Millionaires Gaming, FICA verification push

4 formats

A compliance campaign rather than a promotion. The job was to make identity verification feel routine instead of like a warning.

Millionaires Gaming FICA identity verification campaign, 1080×1080
1080×1080
Millionaires Gaming FICA identity verification campaign, 343×343
343×343
Millionaires Gaming FICA identity verification campaign, 1080×1080
1080×1080
Millionaires Gaming FICA identity verification campaign, 1600×900
1600×900
Millionaires Gaming FICA identity verification campaign, 1200×628
1200×628
Testimonials
Cuan is a wonderfully creative designer who brings real thought and care to his work. He has a way of taking a brief and bringing it to life. He’s reliable, thoughtful in his approach, and a pleasure to work with.
Lise W. Lulabet
Cuan and I have had the pleasure of working together on numerous projects. His professionalism, reliability, and consistent commitment to quality have made him a trusted creative partner.
Silke B. Verpakt, Lulabet, TAB/4Racing
Cuan has a strong eye for what makes a brand feel distinctive, approaching every creative decision with purpose and a clear understanding of the bigger picture. His attention to detail is reflected in the quality of his work, while his dedication, efficiency, and reliability allow him to thrive in fast-paced environments, deliver quickly, and consistently meet expectations.
Stephanie B. TAB/4Racing
Cuan has a strong understanding of the iGaming space and knows how to create work that feels fresh, engaging, and right for the audience. He balances creativity with commercial thinking really well and always brings something valuable to the table.
Shanta S. Gameplan Consulting, TAB/4Racing
Cuan was an absolute pleasure to work with. Always prompt with communication and deadlines, he worked diligently alongside us to bring our vision to life, turning around the desired project quickly without ever compromising on quality. Highly recommended.
Derek B. Crab Sports
What sets Cuan apart is his ability to really understand the heart of a brief and translate it into something visually compelling. He brings fresh thinking, attention to detail, and genuine care to his work, making the whole creative process feel effortless and collaborative.
Maindhren G. Millionaires Gaming Sports Betting

If you want to see the pieces closest to your own work, book a call and I’ll walk you through them.